3-minute quick read.
When smart-phone was introduced
by Apple –it was supposed to be a combination of iPod and phone. Facebook was
also introduced to just connect girl-friends, boyfriends and so on. But today
technology has engrossed our life. An average user checks his phone almost 90
times a day and spends an average 2 hours on social media.
by Apple –it was supposed to be a combination of iPod and phone. Facebook was
also introduced to just connect girl-friends, boyfriends and so on. But today
technology has engrossed our life. An average user checks his phone almost 90
times a day and spends an average 2 hours on social media.
We are addicted. Even American
psychological association APA – has recognized this as a diagnosable problem.
Addiction used to be connected only with booze and smoke. Technology addiction is
a deliberate attempt by technology firms. Tech firms are labelled as “Tobacco
farmers in T-shirt”
psychological association APA – has recognized this as a diagnosable problem.
Addiction used to be connected only with booze and smoke. Technology addiction is
a deliberate attempt by technology firms. Tech firms are labelled as “Tobacco
farmers in T-shirt”
This was recognized very early
by Tristan Harris – a Google employee. He even made a 141 slide deck titled “A
call to minimize distractions and respect users’ attention”. It was viral. Larry Page – influenced and made
him a product philosopher to bring his ideas. But Harris couldn’t make any
impact! His ideas mean reduced revenue for the firm, frustrated he quit and
started non-profit for this cause.
by Tristan Harris – a Google employee. He even made a 141 slide deck titled “A
call to minimize distractions and respect users’ attention”. It was viral. Larry Page – influenced and made
him a product philosopher to bring his ideas. But Harris couldn’t make any
impact! His ideas mean reduced revenue for the firm, frustrated he quit and
started non-profit for this cause.
Tech Giants’ hooking techniques
are studied by Adam Alter, a marketing professor at Stern school of business.
His background in psychology helped him to go deeper into techniques. He came
out with a popular book “Irresistible:
rise of addictive technology and business of keeping us hooked” -praised by the likes of Adam Grant.
are studied by Adam Alter, a marketing professor at Stern school of business.
His background in psychology helped him to go deeper into techniques. He came
out with a popular book “Irresistible:
rise of addictive technology and business of keeping us hooked” -praised by the likes of Adam Grant.
Irresistible – probed the
science of addiction and outlined various hooks by tech giants. Two of the
hooks are intermittent positive reinforcement and drive for social approval.
Intermittent positive reinforcement is an unpredictable reward for your action.
These two principles are employed in technology addiction by using “like”,
“upvote”, and “tagging feature”.
science of addiction and outlined various hooks by tech giants. Two of the
hooks are intermittent positive reinforcement and drive for social approval.
Intermittent positive reinforcement is an unpredictable reward for your action.
These two principles are employed in technology addiction by using “like”,
“upvote”, and “tagging feature”.
Tech giants like Facebook,
Apple, and Google – have monstrous resources behind these addictions, truly
making them “Tobacco Farmers”. And this war on “tech drug” is one-sided!
Apple, and Google – have monstrous resources behind these addictions, truly
making them “Tobacco Farmers”. And this war on “tech drug” is one-sided!
[This is a review of First
chapter of Cal Newport’s Digital Minimalism – A lopsided Arms Race. Watch this place!]
chapter of Cal Newport’s Digital Minimalism – A lopsided Arms Race. Watch this place!]
[Image
Source: https://www.pickpik.com/facebook-app-icon-media-social-media-apps-social-network-35469
]
Source: https://www.pickpik.com/facebook-app-icon-media-social-media-apps-social-network-35469
]
